Tag Archives: scare tactics

Stop the Anti-Aging Messages

♦ June 5, 2013 ♦ 13 Comments

I’m calling for all marketers to put a stop to using the term “anti-aging” in their advertisements. Why? Because I’m tired of them taking older adults, especially the boomer generation, for a bunch of fools who they think are afraid of getting older and dying. Let’s look at the term “anti-aging.” Anti means: unwilling, defiant, …

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